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MARINATING

Celebs becoming equally known for products they promote

Saturday, August 18, 2012 - 12:01 am

It seems as if every celebrity in the world is endorsing one product or another here in America and overseas.

Some products have become almost obligatory, such as perfume for actors and singers or footwear for athletes, but sometimes they go a bit too far in the products they push.

Mike Rowe is a spokesman for Ford. Fine, but have you seen his line of household cleaners? No home should be without the complete set of Dirty Jobs bathroom cleaners, stain removers and degreasers.

Carlos Santana is a musical legend. Does he really need to sell shoes, too? And what possible connection does great guitar playing have to do with designer shoes?

(On a side note, I went to a Santana concert many years ago. Thank goodness it was an outdoor concert because the aroma of a skunk wearing wet, smelly sweat socks permeating the haze wafting over the audience would have been noxious if it were indoors. Never did figure out where that aroma was coming from. I hope his shoes don't smell like that after a few weeks.)

Sometimes the hawker becomes better known for the product he shills than for his original career. Do you think all the cooks using a George Foreman grill realize that Mr. Foreman used to be the heavyweight champion of the boxing world? Or, going back a few more years, that “Mr. Coffee” was one of the greatest centerfielders of all time? Where have you gone, indeed, Joe DiMaggio?

Just think of all the potential products that haven't secured an endorsement deal yet.

Extra-strength “Jersey Shore” brand chlorine for your Jacuzzi is bound to be a big seller.

I don't care how much chlorine they use, however. After seeing some of the previous occupants, I wouldn't dip my neighbor's big toe into the liquid concoction filling their hot tub.

Mike Marin is a cranky curmudgeon who, when he’s not yelling at kids to get off his lawn, likes to complain about the sad state of popular culture, especially as seen through a TV screen. His email address is marinating@tribune.com. This column is the personal opinion of the writer and does not necessarily reflect the views or opinion of The News-Sentinel.