NEW YORK – Coca-Cola's newest drink won't come in a bottle or a can. And people will only need a squirt or two to quench their thirst.
The world's largest beverage company is introducing its Dasani Drops in coming weeks, which can be squeezed into water for some on-the-spot fruity flavor. And Coca-Cola is betting that there's big potential for growth.
Although there are no set plans yet, Roddey says the next logical category for liquid drops would be tea. That's because drinks with higher sugar content are harder to turn into a liquid concentrate.
Unlike powdered drink packets, people can decide how much or little they want to squirt into their water. A small bottle can also have more than two dozen servings, meaning people save money they'd spend on bottled teas or enhanced waters.