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'Not by Bread Alone' migrates from billboards to bread packages

Starting this week, Aunt Millie's Bakeries is introducing special holiday packaging for its Sunbeam bread. The artwork, depicting a little girl praying, is familiar from decades of use in holiday advertising, spokeswoman Melissa Dunning said, but this is the first time the "Not by Bread Alone" theme has been used in bread packaging. The company, headquartered in Fort Wayne, says the special-edition packaging is scheduled in the market until Christmas. (Courtesy photo)
Starting this week, Aunt Millie's Bakeries is introducing special holiday packaging for its Sunbeam bread. The artwork, depicting a little girl praying, is familiar from decades of use in holiday advertising, spokeswoman Melissa Dunning said, but this is the first time the "Not by Bread Alone" theme has been used in bread packaging. The company, headquartered in Fort Wayne, says the special-edition packaging is scheduled in the market until Christmas. (Courtesy photo)
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.The Associated Press
Friday, November 09, 2012 12:01 am
Starting this week, Aunt Millie's Bakeries is introducing special holiday packaging for its Sunbeam bread. The artwork, depicting a little girl praying, is familiar from decades of use in holiday advertising, spokeswoman Melissa Dunning said, but this is the first time the "Not by Bread Alone" theme has been used in bread packaging. The company, headquartered in Fort Wayne, says the special-edition packaging is scheduled on the market until Christmas.

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