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News-Sentinel.com Your Town. Your Voice.

Buick ad's message give quite a jolt

Mike Marin
Mike Marin
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.The Associated Press
Saturday, December 01, 2012 12:01 am
I get annoyed by the most trivial things. Like the commercial for the new Buick Regal GS. This may be a fine car, but you wouldn't know it by the commercial.It shows a woman unloading groceries when her husband comes into the kitchen and grabs a can of soda from one of the shopping bags. (Hey, jerk ... how about offering to help her unpack instead of just thinking about yourself?)

I'll admit it is rather satisfying when he pops open the can, only to have it spray all over him. Soaking wet, he looks down and says, “Took my car again, huh?”

Cut to the woman flying down the road and whipping around curves in her husband's shiny new vehicle while the voice-over extols its virtues: “270 horsepower, plenty of torque.” Yeah, and apparently lousy shocks!

Is that really the portrait they want to convey? A ride so rough that driving around town doing routine chores will shake up the interior so much that a can of soda will explode when opened?

Remember when car companies went out of their way to show how smooth their ride was? Forty years ago, Lincoln went so far as to have a diamond expert cut an expensive gem while riding in the back seat of a car going over a bumpy road. That commercial was so popular it gave way to a classic “Saturday Night Live” spoof.

In place of the jeweler, “SNL” had a rabbi performing a circumcision in the back of a fictional Royal Deluxe II while the driver (Garrett Morris) found every pothole in town. Lucky for that boy, he wasn't in a 2012 Buick Regal GS.

Final note to the wife in the aforementioned commercial: Make sure Mr. Thirsty cleans up his own mess!


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