NEW YORK – When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero.
Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of five of its big biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer. The drinks are an extension of its Dr Pepper Ten, which was launched last year as a better-tasting alternative for men who don't like the image or taste of diet soda.
But the new 10-calories sodas, which were tested in select markets this year, are being marketed to both men and women.
Unlike traditional diet sodas that use only artificial sweeteners and have zero calories, Dr Pepper Snapple Group Inc. says its 10-calorie sweetener mix has just enough high-fructose corn syrup to overcome any reservations people might have about the weak or cloying taste of diet drinks. And by taking away most the calories — a can of regular typically has about 150 calories — the company is washing away much of the guilt.