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Today's forecast: A warning about The Weather Channel's storm names

Saturday, January 26, 2013 - 12:01 am

As you may have noticed by now, meteorologists at The Weather Channel have taken it upon themselves to start naming winter storms the way the National Weather Service names hurricanes.

According to their website, “Naming winter storms will raise awareness, which will lead to more proactive efforts to plan ahead, resulting in less impact on the public overall.”

So, their thinking goes, if a nor'easter named Brutus or Caesar (actual names used this year) is heading up the coast, we will pay more attention to it, because it has a name, than to all the unnamed storms that have come this way in the past 50 years?

Really? Let's face it; what they are trying to do is raise awareness of The Weather Channel.

I don't necessarily have a problem with naming blizzards and other major weather phenomena; I'm just skeptical warning us that Gandolf or Nemo (more real names) is heading our way is any more useful than saying a generic storm is coming, but hey, if it makes Jim Cantore happy, so be it.

I just hope there are not 25 advisories or watches this season. I don't know if I can take Winter Storm Yogi seriously at all. Forget the snowblower; get your catcher's mask and shinguards ready. It won't be over till it's over.

A request, though: If this new idea somehow catches on, please don't get carried away with it.

I don't want to turn on The Weather Channel one day and hear that Tommy Thunderstorm or Danny Drizzle is on the horizon. “Yes, better bring your umbrellas today because we are expecting over 2 inches of Rebecca Rain in your area.”

And please, for the love of all that is holy (no offense to any atheists out there), don't ever report that “Kermit the Fog” is rolling in.

Mike Marin is a cranky curmudgeon who, when he's not yelling at kids to get off his lawn, likes to complain about the sad state of popular culture, especially as seen through a TV screen. His email address is marinating@tribune.com. This column is the personal opinion of the writer and does not necessarily reflect the views or opinion of The News-Sentinel.