NORTH ANDOVER, Mass. — Who figured that one of The Bad Boys of Boston would grow to become a connoisseur of gourmet coffee.
That’s the case with Joey Kramer, the drummer for the rock band Aerosmith.
Kramer, 63, has become the front man for a new coffee brand called Rockin’ & Roastin’, which is produced in North Andover.
The beans are grown in Ethiopia, Guatemala and Sumatra, the latter a part of Indonesia. But they’re roasted, packaged and distributed by Comfort Foods, which is headed by North Andover’s Stephen Beattie Jr. The firm has been in business since 1992 and employs 15 workers.
The company has thrived in North Andover since 2001.
“I’m a coffee nut,” Kramer said.
“It’s my opinion that most Americans drink inferior coffee,” he said. He traveled the world in search of that right brand and concluded Guatemala, Sumatra and Ethiopia grow the best beans.
He also said he wanted to produce a gourmet brand that’s not too expensive. Some brands, he noted, sell for as much as $30 to $40 per pound.
Kramer and the two men who founded Rockin’ & Roastin’, Frank Cimler and Ron Mann, insist the new product is “music to your lips.”
Kramer lived in Boston for 44 years before moving to Georgetown, Texas, with his wife, Linda.
Aerosmith originated in Boston in 1970.
The other band members are guitarist Joe Perry, bassist Tom Hamilton, singer Steven Tyler, and guitarist Ray Tabano.