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Viewers flock to 'Duck Dynasty' in record numbers

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. The Associated Press
Friday, August 16, 2013 - 8:43 am

NEW YORK — A&E says nearly 12 million birds of a feather caught Wednesday's season premiere of its hit unscripted series "Duck Dynasty."

The network said the episode took its place as the No. 1 non-fiction series telecast in cable history in total viewers as well as all key demographic groups.

The fourth-season premiere grew by more than one-third in total viewers over last season's debut.

Set in Louisiana bayou country, "Duck Dynasty" follows a brood of brothers who manufacture duck calls and love to go bird hunting.

New episodes air every Wednesday at 10 p.m. Eastern time.