If you've ever wanted to wear clothes created by a New York-based fashion designer, but didn't have the hundreds or thousands of dollars it would take to purchase a high-end label, well, that is about to change.
On Sunday Target debuts its 3.1 Phillip Lim for Target collection for women and men. The line includes apparel, shoes, bags and travel accessories. The collection includes more than 100 items ranging in price from $19.99 to $299.99. Most pieces are very affordable, particularly when compared with Lim's regular (i.e. non-Target) collection. For example, a Lim-designed women's dress at Target will set you back $39.99; dresses from his regular collection run upwards of $500.
Note: they aren't the same dresses, but they are from the same designer.
Who is Lim, anyway? If this gives you any idea of his status, actresses Kate Hudson, Scarlett Johansson and Keira Knightley are said to be fans. Vogue and the Council of Fashion Designers of American have nominated him for or given him awards.
This isn't the first time Target has collaborated with a designer. The chain has also offered products from designers Prabal Gurung and Missoni. The designer products are usually only available for a short period of time, are highly coveted and tend to sell out fast.
3.1 Phillip Lim will be no different, said Target spokeswoman Erika Winkels. The collection rolls out Sunday, in stores and online, and will be available until Oct. 27 or while supplies last. Part of the collection should be available at the three local Target stores, although more of the line will be available at www.target.com, including 29 online-only items.
Winkels said Lim is a "designer known for a cool, modern, wearable aesthetic." His fall collection features neutrals with a mix of basic prints. She said his collection would appeal to "men and women who appreciate sophisticated design and who love a great value."
She said Target does these collaborations with designers to "bring design innovation to the masses." Lim seems to be a perfect fit as "he's got this focus on democratizing fashion," Winkels said. "It's all about offering great style at affordable prices."
So will this roll out create a sort of "Black Friday" frenzy at Target stores Sunday? Winkels wouldn't predict, but said Target encourages customers to shop early.
On Sunday the Lim collection, including men's clothes, all will be displayed in the women's apparel area of Target stores so customers can see everything in one place, Winkels said. Then in about a week the pieces will be moved to their respective departments in the store.