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News-Sentinel.com Your Town. Your Voice.

But wait, there’s more TV gimmicks

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.The Associated Press
Saturday, September 28, 2013 12:01 am
Just once I would like to see a paid program that does not use the phrase “But wait!”It doesn’t matter if they are selling a set of Ginsu steak knives, a grease-free way to cook bacon or a miraculous new weight-loss system (that uses grease-free bacon?); somewhere near the end (or what you thought was the end) of the commercial, the announcer will undoubtedly utter the phrase “But wait!” — usually more than once.

“Yes, this amazing new lint brush/dog hair detangler, worth over $300, can be yours for just five easy payments of $50.

“But wait ... call today and we will make the first payment for you! That’s right, this incredible brush and detangler can be yours for four easy payments of $50.

“But wait ... be one of the first 10,000 people to call within the next two years, and we will double the offer to two thingamabobs worth over $600 for just three easy payments of $50.”

The sad thing is, consumers fall for this shtick.

Well, that’s my column for this week.

But wait, there’s more ...

No joke: I once saw a shopping channel hawking gemstones with an alleged list price (according to them) of $5,000. By the time the barker had gone through his spiel and had factored in all his discounts and special deals, the price had come down to $9.99!

But wait ... no, just kidding. Bye.

P.S. Supplies are limited.


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