Just once I would like to see a paid program that does not use the phrase “But wait!”
It doesn’t matter if they are selling a set of Ginsu steak knives, a grease-free way to cook bacon or a miraculous new weight-loss system (that uses grease-free bacon?); somewhere near the end (or what you thought was the end) of the commercial, the announcer will undoubtedly utter the phrase “But wait!” — usually more than once.
“Yes, this amazing new lint brush/dog hair detangler, worth over $300, can be yours for just five easy payments of $50.
“But wait ... call today and we will make the first payment for you! That’s right, this incredible brush and detangler can be yours for four easy payments of $50.
“But wait ... be one of the first 10,000 people to call within the next two years, and we will double the offer to two thingamabobs worth over $600 for just three easy payments of $50.”
The sad thing is, consumers fall for this shtick.
Well, that’s my column for this week.
But wait, there’s more ...
No joke: I once saw a shopping channel hawking gemstones with an alleged list price (according to them) of $5,000. By the time the barker had gone through his spiel and had factored in all his discounts and special deals, the price had come down to $9.99!
But wait ... no, just kidding. Bye.
P.S. Supplies are limited.