Two Fort Wayne freshmen at Ball State University are part of a student entry in Doritos' “Crash the Super Bowl” contest to create a Super Bowl ad for the snack brand.
Allison Coffin played one of the student characters in the 30-second commercial, titled “The Professor,” and Logan Wiening worked as set manager. Both are 2013 graduates of Bishop Dwenger High School.
Ball State students who took part in the project are encouraging people to use Facebook to go to https://www.youtube.com/doritos?x=us-en_submissionsphase_9836 to view their video and to give it a five-star rating, said Matt King of West Chester, Ohio, north of Cincinnati, who came up with the idea for the commercial and directed it.
They hope to keep their ad in the Top 10 most highly rated videos through the contest entry deadline on Sunday. The Doritos contest is open to people worldwide.
Judges then will narrow the list of entries to as many as 20 semifinalists based on originality and creativity, 40 percent; adherence to creative assignment, 30 percent; and overall appeal as a Doritos Super Bowl ad, 30 percent, contest rules state.
Beginning around Jan. 4 and going through Jan. 29, people can visit the contest site and vote for one of five commercials named finalists, the rules say.
The winner will get his or her ad played during next year's Super Bowl, win $1 million, get to attend the game Feb. 2 in East Rutherford, N.J., and get to serve as a consultant during filming of “The Avengers: Age of Ultron” sequel in London, rules say.
Prizes also will be awarded for each of the other top five finishers and for 15 of the semifinalists.
The star of Ball State students' ad is King's cousin, Nate Walls of Anderson, who is 7 or 8 years old, King said. Nate plays the professor, whose consumption of Doritos seems to fuel his knowledge and energy.
“It was so funny,” King said. “He was so excited to come out and be part of it.”
King said he met Wiening because they both live in Johnson Hall, the dormitory housing students interested in careers in emerging media. Wiening knew Coffin from attending Bishop Dwenger together and asked her to help. Several other students also took part in the preparation and filming.
They planned to shoot the commercial Friday in a lecture hall on the Ball State campus. That plan was disrupted when much of the campus went on lockdown at about 4:15 p.m. after someone reportedly yelled, “Gun!” several times in the Recreation and Wellness Building. Police searched the area but found no gunman.
The lockdown kept some students from getting to the filming location, King said.
So he asked Coffin to fill in as the lead actress, who comes into the lecture class and sits down to begin the commercial. They also went out into a dining hall attached to the lecture hall building and recruited students to be part of the class in the background.