It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.
“Gaming continues to be an important business for us and we're actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.
In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets, will also be in charge of the video game program.