Shoppers use the 40 to 60 percent off sale to stock up on favorite patterns, designs and color schemes, and some even get a head start on Christmas shopping.
There's some new happenings at this sale this year, too.
Melissa Schenkel, public relations manager for Vera Bradley, said the sale is incorporating a deal of the day.
“Every day a specific product will be available for a super-deal. These special deals will be offered on verabradley.com as well as Vera Bradley Retail Stores,” she said.
She said Visit Fort Wayne staff will also be on site at the sale to answer questions and promote other tourism opportunities within the area.
A shuttle service between the sale and the company's Jefferson Pointe store leaves on the hour every hour. So Fort Wayne visitors can hop on the shuttle and shop and dine at Jefferson Pointe mall without having to navigate their way through the city.
We spoke with Vera Bradley experts, including both staff and shoppers, to ensure you get the biggest bang for your buck. Here is what we found.
The sale is a huge event, to say the least. Yes, it can get packed, hectic and busy, but don't let that interrupt your shopping zen. All products are retired colors, styles and collections, and there's plenty to go around. While it can get competitive as thousands of people search for that perfect bag, it may behoove some to be patient. Each session is restocked with new material so don't worry that you won't find something for you, your family and friends.You worked hard to attend this event. Chances are you are requesting time off work, traveling for hundreds or thousands of miles or saving every dollar to spend on some new products, so make sure you enjoy it, and leave the kids at home. Working a stroller around the maze of beautiful bags at the coliseum can easily take away from your desire to hunt for the best deal. Plus, it's a great time to pick up gifts for the kids. Instead, think about bringing along a shopping buddy and make it an event or new tradition.You'll walk more than you think. You'll stand more than your legs really want you to. You'll develop the bargain hunting ravenous hunger. Make sure you come prepared for the long haul when coming to the sale and bring along water, snacks and maybe even your favorite book to read while you wait in line. Pack a reusable water bottle and you will be able to fill up at any drinking fountain. You don't want to ruin your lunch or dinner, so a light yet filling snack such as trail mix or a granola bar can hold you over until you explore the great Fort Wayne restaurants in the area. Also, make sure you have a bag that allows you use your hands freely and doesn't weight you down. The checkout line can take up to 45 minutes so if you're shopping alone bring your smartphone, e-reader or tablet to kill sometime.Fort Wayne has a lot to offer visitors and locals alike. Instead of making your trip a one-day event full of more travel than relaxation, take a breather by checking out the city. Give yourself an extra day or afternoon to explore the Summit City. There's a plethora of chain and local restaurants near the coliseum, and if you're taking the shopping hhuttle to the Vera Bradley store at Jefferson Pointe, there's even more delicious options as well as shopping. The location of the sale is also only 10 minutes away from downtown, which boasts a thriving food, arts, culture and music scene. Want to explore more of what Fort Wayne has to visit? Check out Visit Fort Wayne's website at www.visitfortwayne.com or the Downtown Improvement District's website at downtownfortwayne.com restaurant and shopping advice.
More InformationWhat: The Vera Bradley Outlet Sale offers the company's handbags, stationery, luggage and accessories for 40 percent to 60 percent off normal prices.
When: Ticketed shopping sessions Wednesday-Saturday, with free admission 8 a.m.-8 p.m. Saturday and 10 a.m.-5 p.m. Sunday. Ticketed sessions Wednesday through Friday are 7:30-10 a.m., 11 a.m.-1:30 p.m., 2:30-5 p.m. and 6-8:30 p.m.
Where: Memorial Coliseum, 4000 Parnell Ave.
Cost: $5 per person ages 14 and older for ticketed sessions. Tickets available at the coliseum box office, Verabradley.com, Ticketmaster outlets and www.ticketmaster.com. Don't forget that it costs $5 to park at the main lot and $8 for the preferred lot.
Note: To buy any item, shoppers ages 14 and older must register with Vera Bradley and bring a registration confirmation and valid photo ID to the sale. Among other things, registration helps ensure people don't exceed the $3,500-per-person purchase limit.
More information: If you want to follow the action, check out Vera Bradley on Twitter @VeraBradley or the #vbos14 hashtag.
By the numbers 2013 summary:
24 price scanners
83 registers for check out
$40,000 raised for the Vera Bradley Foundation
22 Vine videos
917 Instagram pictures
Source: Vera Bradley