SOUTH BEND — The smell of Notre Dame doesn't come cheap.
University licensing Director Michael Low tells the South Bend Tribune that that the Cloudbreak Group is working with Steiner Collectibles to develop the fragrances.
Low says ND Gold Eau De Toilette for men and Lady Irish Eau De Parfum will be available this fall, with 3.4-ounce bottles expected to retail for $62.
Low says Notre Dame encourages its licensing partners to develop innovative products of high quality that are not commonly available.
The Sports Business Daily first reported on the Notre Dame fragrance line earlier this week. It reported that Cloudbreak has built the Yankees scent into a brand worth more than $10 million since rolling it out last spring.