Visit Fort Wayne creating one-stop site for city events calendar
The most-used page on Visit Fort Wayne’s website has been its calendar of events. Wednesday is has debuted one that will assimilate several groups’ event listings.
The calendar, called Current Fort Wayne, will be marketed to locals, who represent half of the users of the calendar site it previously had, said Kristen Guthrie, director of marketing for the visitors bureau.
The agency discovered that the reason why some people don’t attend arts events in town is because they don’t know about them, Guthrie said. The visitors bureau has hired a person who will oversee the calendar, which will allow groups to send in an event that will then feed to their own website.
The new site will allow viewers to search events by category such as Arts and Culture, Family Fun, Music and Sports or by day, and Visit Fort Wayne will encourage anyone to submit events. It’s starting with partners that include Arts United and Young Leaders of Northeast Indiana. The partners will be able to send in their events to be listed for free.
Visit Fort Wayne will pick five events to highlight that week, have photos of five events and print those out so hotel front desks can distribute them, Guthrie said.
The page is accessible at currentfortwayne.com.
Along with the calendar, the visitors bureau will also highlight its social media wall, which is available on its website at visitfortwayne.com through the “social wall” tab and with screens in its office at 927 S. Harrison St., Suite 101, and others being installed last month at Glenbrook Square, Jefferson Pointe and Citizens Square.
Any business may have a monitor installed for free. Contributors can post a photo of what they’re doing in Fort Wayne by using the hashtags #VisitFortWayne, #MyFortWayne and #PlayInTheFort that will be posted through www.visitfortwayne.com/socialwall.