IPFW to announce new logo, ‘brand marketing partner’ for Purdue Fort Wayne

Indiana University-Purdue University Fort Wayne will hold a news conference Tuesday to announce the brand marketing partner for Purdue University Fort Wayne and to unveil the official logo.

The university is still awaiting Higher Learning Commission approval to separate the two universities and create Purdue University Fort Wayne on the campus the two have shared at 2101 Coliseum Blvd. E. since 1964.

Plans are to become PUFW in June. Among the university’s recent decisions was to change the school colors from blue and white to black and gold in line with the main West Lafayette campus.