Mayhem is coming to the Allen County War Memorial Coliseum Expo Center.
The annual Vera Bradley Outlet Sale will be held April 19-23, with an estimated 50,000 people from all 50 states expected to attend the event.
Since its start in 1983, the outlet sale has given shoppers access to some of the most popular products and designs produced by Vera Bradley. This year will be no exception.
"The selection this year has really grown," said Holly Wagner, Vera Bradley's public relations representative.
Launched in January of 2016, Vera Bradley's line of fragrances will be available at the outlet sale for the first time. The company's leather products will also have an increased presence at the sale, as well as popular favorites including handbags, beach towels and throw blankets.
The process to attend is similar to last year. Those interested in purchasing merchandise at the sale must register at www.verabradley.com, where you can also sign up for a particular session. Wednesday, Thursday and Friday will involve four sessions, with admission $5 per session. Saturday and Sunday are free all-day sessions.
"Why people would want to go to the ticketed days is that it is a more exclusive shopping experience with less people," Wagner said. "As of now, the evening sessions are not selling as much as the early, so that would be an even tamer time for them to come."
For the second year, Vera Bradley will have an area reserved for those waiting to get into the sale. An adjoining area of the Expo Center will be used to get visitors excited about the next shopping session and pass the time with music, large digital signing and fun trivia.
"It worked well (last year) to keep everybody inside and out of the elements," Wagner said. "We really want to get as many people in that space as we can. It made the time go by so quickly."
Over 40 trailers of Vera Bradley product will be brought to the sale, hauling 700,000 pieces. Over 2,000 styles will be included in that product.
The event is expected to pump $5 million into the local economy with visits to restaurants, hotels, gas stations and other businesses.
The weekend will include a deal with the Allen County SPCA, with anyone adopting a pet at the sale receiving a free leash and collar.
Those donating a canned food item or $5 to the Community Harvest Food Bank will receive a coupon at the register.
Full details of the event can be found at www.verabradley.com/us/static/annualoutletsale.