The North Anthony Corridor Group is calling an event Saturday "Corridor Spring Fever," but along with fun the event will include a video shoot at 1 p.m. that residents hope will entice a grocer to open a store at Crescent Avenue and North Anthony Boulevard — a location that had a grocery for decades.
"We are trying to get as many folks as we can — in the hundreds!" John Schoedel, the North Anthony Corridor Group's interim president, said of the video shoot.
A variety of free activities also will take place from 11 a.m. to 2 p.m. Saturday along Anthony Boulevard from Crescent to St. Joe River Drive. The corridor group, which is an association of North Anthony businesses, will sponsor a spring cleanup of the area from 11 a.m. to 1 p.m.
People attending also can enjoy live music and buy food from local food trucks outside the Wooden Nickel Records & Music store at 3422 N. Anthony Blvd. The music and food trucks will be there as part of Wooden Nickel's celebration of national Record Store Day on Saturday. The live music is scheduled to start at 8:15 a.m. and continue through about 9 p.m.
The North Anthony Corridor Group will have a professional videographer shoot and create the video, which could include some footage shot Saturday with a drone, images of homes in surrounding neighborhoods and interviews with residents, Schoedel said. He hopes it will be ready to send out to grocery chains within about two weeks.
The Rogers family, which owns the former grocery location at 3109 N. Anthony Blvd., has given the corridor group the OK to gather people on the site and shoot the video, Schoedel said.
The grocery stores there at that location have always been a neighborhood hub that also increased customer traffic at other businesses on North Anthony.
The Rogers family's local Rogers Markets grocery chain first opened a store there in the early 1950s, old city directories show. Rogers sold the store in 1995 to the former local Scott's Food and Pharmacy chain, but a Rogers family member retained ownership of the land and buildings.
Kroger bought area Scott's stores in April 2007, and closed the North Anthony store in May 2012 because of structural problems with the building.
Neighborhood residents' hopes rose in January 2016, however, when Marsh Supermarkets reportedly started making plans to build a neighborhood market store there. But Marsh, which is struggling as a business, confirmed for residents early this year that it had dropped those plans.
Since then, North Anthony Corridor Group members have been researching regional grocery chains they can try to interested in opening a store there, but they held off on contacting any of the chains until they had the video available to send out, Schoedel said.
"We actually wanted to have something that would interest them, intrigue them," he said.
Fun and future
WHAT: The North Anthony Corridor Group will sponsor "Corridor Spring Fever" activities, including a video shoot that will be used to encourage a grocer to open a store at Crescent Avenue and Anthony Boulevard.
WHEN: 11 a.m.-2 p.m. Saturday. Corridor cleanup 11 a.m.-1 p.m.; video shoot at 1 p.m. at former grocery at 3109 N. Anthony Blvd.
WHERE: North Anthony Boulevard from Cresent Avenue to St. Joe River Drive.
Note: The event will be held in conjuction with National Record Store Day activities at Wooden Nickel Records & Music, 3422 N. Anthony Blvd., which will offer live music and local food trucks.