Restaurant Notes extra: Wicked Good Cupcakes Fort Wayne first franchise of ‘Shark Tank’ company
Amber Quinn-Elliott picked a sweet time to debut her Wicked Good Cupcakes franchise, which she eventually plans to sell from a food truck.
Core, The Resource Store, behind Kohl’s in Northcrest Shopping Center is hosting Wicked Good Cupcakes’ pop-up shop 2-6:30 p.m. Wednesday, Valentine’s Day.
The Fort Wayne business that Quinn-Elliott owns with her mother, Sandi Bubb, (“I do it all and she reaps the benefits,” Quinn-Elliott jokingly says) is the very first franchise of the company started by a mother-daughter duo. Tracey Noonan and Dani Vilagie appeared in April 2013 on “Shark Tank,” ABC’s reality show for budding philanthropists, who usually hope to sell a slice of their business to the panel of investors. “Shark” Kevin O’Leary, known as Mr. Wonderful, bit on the duo’s idea of freezing their cupcakes in glass jars to make it easier to mail them.
The local duo will have a food truck that should be ready March 23. They plan to have their product at many upcoming events including the Fort Wayne Home & Garden Show in March and Tapestry: A Day for You in April.
What makes their cupcakes Wicked Good?
“They are the most moist and fresh cupcakes,” Quinn-Elliott said.
Each 5.7-ounce jar provides the equivalent of two spoonable cupcakes. The franchise carries 18 flavors from the Wicked Good Cupcakes line, with the company baking the cupcakes then freezing them for shipment to Fort Wayne. Once the cupcakes are thawed they’re good for 10 days, Quinn-Elliott said. They can remain frozen for 6 months, according to www.wickedgoodcupcakes.com. Each jar costs $7.50 for the regular flavor and $8.50 for the three gluten-free varieties that the local business carries.
The company’s cupcakes are all handmade, without automation, Quinn-Elliott said.
The Unicorn Cupcake Jars are brightly colored layers topped with vanilla or chocolate frosting. The Mr. Wonderful’s Cookie Butter, with O’Leary’s picture on the front, is like a spice cake, Quinn-Elliott said. The Chocolate Lab Cupcake is among her favorites, and along with Flourless Chocolate and Peanut Butter Brownie and Cookies and Cream Cupcake also come in gluten-free varieties.
For more information on Wicked Good Cupcakes Fort Wayne, see www.facebook.com/wickedgoodcupcakesfortwayne or call 260-442-4234.