Matilda Jane Clothing teams up again with Magnolia co-founder Joanna Gaines, co-star of ‘Fixer Upper’
A Fort Wayne-based clothing company dedicated to “keeping little girls little” and a designer known for her modern rustic flair are teaming up on a collection of clothing and accessories for summer.
Matilda Jane Clothing announced its second collaboration with Joanna Gaines, co-founder of the Magnolia brand, who starred with her husband, Chip, on the HGTV show “Fixer Upper.”
The new summer collection, which debuts June 1, will not only include items for girls, babies, tweens, and women and home accessories, it also has offerings for boys and men for the first time, according to a news release. Matilda Jane’s clothes often mix colorful patterns of stripes and graphics.
“This new summer collection was inspired by the carefree, easygoing days only summer can offer,” according to the release. “Each piece is a work of art that showcases playful prints and sunset hues that capture the spirit and sweet simplicity of summer on the farm.”
Gaines, who lives on a farm in Waco, Texas, with her husband and children, said in the release, “The whole inspiration for this new collection was summer here out on the farm. The long days, the hazy sunsets, kids running around just being kids. The whole idea of being inspired by life on the farm is really rooted in an effortless, easygoing lifestyle, and that’s the feeling I hope people have when they’re wearing these pieces.”
She teamed up with Matilda Jane in fall 2016 on a “Sweet Kids” collection. She reportedly said then that her two daughters have worn Matilda Jane clothing for years.
Among the items available in the summer collection are baby rompers and dresses; girls and tween rompers, dresses, tops and shorts; women’s tops, shorts, jumpsuits, and dresses; apparel for men and boys; and home accessories, such as storage bins, fabric poufs, and wallpaper. Prices range from $34 to $148.
Current Matilda Jane customers can contact their Trunk Keeper to host a trunk show or place an order, and new customers can go online to matildajaneclothing.com to order and be paired with a Trunk Keeper in their area for future service.
Denise DeMarchis started the business in 2006 after being asked by a friend to design apparel for young girls. DeMarchis, who died in 2015 at age 41, saw the business grow from a store on Brackenridge Street that racked up $300,000 in sales its first year to grossing $18 million in 2011.