Vera Bradley converting to masks, other healthcare items

Courtesy photo

In response to the shortage of medical supplies amid the COVID-19 pandemic, Fort Wayne-based Vera Bradley has converted its sewing operations in its distribution facility and is leveraging its supplier relationships to get the distribution of much-needed masks, scrubs, and healthcare items up and running as quickly as possible.

In its Fort Wayne facility, Vera Bradley is producing masks for general protection with fabric used to make their handbags and accessories. The company hopes to produce as many masks per day as possible for businesses employing essential workers. Vera Bradley is also working with their global supply chain to source hundreds of thousands of medical-grade face masks for local hospitals and healthcare workers on the front lines.

Additionally, to help with the growing need of general medical wear and accessories, the company will begin offering the VB Healthcare Collection on VeraBradley.com starting the week of March 30. The collection, which is typically sold exclusively through specialty retailers, includes scrubs, lab coats, warm-up jackets, and accessories, and will be available at a discounted rate for healthcare professionals.

“Our Company and Associates are honored to be able to contribute to the cause during this difficult and challenging time,” Rob Wallstrom, CEO of Vera Bradley, said in a statement. “Our hearts go out to all affected by COVID-19 and to the courageous people serving on the front lines in our communities. We’re proud to be able to pivot our operations, lend a helping hand, and create a product with so much purpose.”


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